“Create’a Pizza” is a trendy and innovative pizza restaurant that has been capturing the hearts of pizza enthusiasts with their unique and customizable pizza offerings. Since its establishment, “Create’a Pizza” has been catering to the diverse tastes of its customers, allowing them to craft their pizzas with a wide range of fresh and high-quality ingredients. The restaurant takes pride in its fast and efficient service, making it a top choice for pizza lovers seeking personalized culinary experiences.
“Create’a Pizza” aimed to boost its sales and profits by embracing online food ordering and implementing effective restaurant marketing strategies. They recognized the need to provide customers with a seamless ordering process while attracting new patrons to expand their loyal customer base.
Step 1. UpMenu Online Food Ordering System:
In January 2019, “Create’a Pizza” launched its own online food ordering system through the UpMenu platform. This system enabled customers to create their custom pizzas with a variety of toppings, sauces, and cheeses, making the ordering process fun and interactive.
Online Orders on the “Create’a Pizza” Website:
The user-friendly interface on their website facilitated a smooth ordering experience, encouraging customers to explore the endless possibilities and flavors of their personalized pizzas.
Step 2. Marketing Initiatives:
“Create’a Pizza” was proactive in marketing their online food ordering system and unique offerings. They implemented a series of restaurant marketing ideas to attract customers and boost online orders:
Facebook and Instagram Campaigns:
“Create’a Pizza” actively engaged with its customers on social media platforms like Facebook and Instagram. They ran sponsored posts and ads, showcasing mouthwatering images of their customized pizzas and promoting the convenience of online ordering.
Promotional Discounts and Offers:
To incentivize online orders, “Create’a Pizza” introduced special discounts for first-time customers placing orders through their website. This offer was communicated via social media, enticing new patrons to give their customizable pizzas a try.
Step 3. Customer Loyalty and Engagement:
Building on the success of their online food ordering system, “Create’a Pizza” focused on customer loyalty and engagement:
Loyalty Rewards Program:
The restaurant launched a loyalty rewards program to appreciate and retain their regular customers. With every online order, customers earned loyalty points that they could redeem for discounts or exclusive offers.
Personalized Emails and Text Messages:
Using the customer database obtained through UpMenu, “Create’a Pizza” sent personalized emails and text messages to their loyal customers, keeping them informed about special deals, promotions, and new menu items.
The implementation of the online food ordering system and strategic marketing initiatives led to significant growth for “Create’a Pizza”:
Within the first year of launching the online food ordering system, “Create’a Pizza” experienced a 55% increase in online orders, showcasing the success of their digital transformation.
The restaurant’s engaging social media campaigns attracted new customers, expanding their loyal fan base and boosting their online presence.
The loyalty rewards program fostered customer loyalty, encouraging repeat orders and turning first-time customers into regular patrons.
The success story of “Create’a Pizza” illustrates the power of implementing an online food ordering system and leveraging strategic marketing initiatives to boost sales and profits. By providing customers with a personalized and convenient ordering experience, the restaurant captured the essence of modern-day customer preferences. With the support of UpMenu’s functionalities and effective marketing efforts, “Create’a Pizza” achieved growth, success, and customer loyalty, setting an example for other pizza establishments to follow.
